We donate 10% of our profits from the sales of these products to animal charities on a monthly basis to assist the ongoing welfare of animals.

Don't Just Boost Kibble, SUPERBOOST Kibble!

Delivery Timeframe:

Timeframe to main centers estimated delivery is around 3 – 4 working days and for outlying areas in around 4 – 5 working days from time of payments are cleared. Delivery Fees are calculated per every 12 tins for courier purposes: R100 for Major Cities & R140 for Outlaying Areas.

What is the difference between Organic and Bio-Organic?

The principal difference lies in the use of antibiotics. “Organic” allows the use of antibiotics with the criteria that the permitted withdrawal period post usage of the antibiotics is double that of non-organic food. Therefore, the meat is likely to have had exposure to antibiotics. “Bio” is a highly regulated term in Europe, with zero-tolerance policy to the presence of anything non-biological including chemicals, antibiotics, pesticides, and any form of chemical preservatives or flavourings. Animals must be fed on bio-feed and raised humanely respecting animal welfare. “Bio” is also a term that refers not just to the ingredients but also the process through which food is produced. ABCert regulates the process to make sure that during the production of the food there is no risk of contamination.

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Introducing Rockster Superfood

Rockster quite simply has established a new standard in calibre of ingredients, dog nutrition and palatability never seen before in the industry. We are passionate about enhancing the lives of our pets. Hailed as “more than just food”, Rockster is the only bio-organic dog food in the world that is certified as a superfood in its own right, having transformed the health and lives of many dogs. Acknowledged as the “best of the best” from Europe it offers the dog owner the ability to feed, or superboost kibble, with the highest calibre of complete and balanced organic food to your dog without having to cook and source the ingredients yourselves or take up room in your freezer.

Certain foods are nature’s gift, many call them “superfoods”. They are nutritionally dense foods that offer us and our dogs tremendous dietary and healing potential and have been used for thousands of years, due to their power to offer a rich source of nutrients, stimulating health at the cellular level. Rockster products use only human-grade filet, muscle and vital inner organs of animals certified to be free from any exposure to antibiotics, growth hormones, chemicals and steroids. Medicinal levels of a wide variety of bio-organic superfoods, never used before in commercial pet food, are added in specific combinations to optimise the health of dogs. Each recipe includes inulin from bio-fermented Jerusalem artichoke concentrate, a natural prebiotic which aids nutrient absorption in the digestive tract as well nurturing the gut microbiome.

We take transparency to another level. 100% of our ingredients and our manufacturing process are certified providing you with the security of knowing exactly what is in your dog‘s food. We do not use any fillers, meat paste, foods unfit for human consumption or waste material of any kind and our products smell as good as they taste. For dogs that may be prone to allergies, our products are all guaranteed single protein formulas without risk of contamination from other protein sources and feed-grade ingredients or chemicals.

Crucially, unlike other commercial pet foods, Rockster Superfood is gently poached from raw in the can at low temperatures, mirroring sous-vide cooking methods. Cooking from raw in the can at lower temperatures without exposure to oxygen is a revolutionary way of maximising nutrient preservation whilst enabling the product to be shelf stable without the need for artificial preservatives.

Indeed the taste of both our Superfoods really do rock the tastebuds of every dog that tries them and it has been extraordinary to see the difference it has made to dogs and by extension to their owner.


Our Mission

We as an organisation are passionate about the welfare of animals. We personally experienced a lack of availability of organic pet food in South Africa and made it our focus to source European certified Bio Organic brands and supply into the South African market.

We will also be donating 10% of our profits from the sales of these products to animal charities on a monthly basis to assist the ongoing welfare of animals.

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